Most gift sellers underprice their products. Here is the framework to set prices that are profitable, competitive, and that the market will actually pay.
The cost-plus mistake
Adding a small margin on top of your costs is the most common pricing mistake. It ignores the value you are creating, the market you are competing in, and the signal your price sends about quality.
The gifting pricing framework
Calculate your total cost: product + packaging + labour + delivery + platform fees.\nApply your target gross margin — aim for 50-60% minimum.\nCheck your price against competitors in the same category and quality tier.\nAsk: does this price communicate the quality of the product?
Tiering your product range
Having a range of price points — a starter box, a standard box, and a premium box — allows customers to self-select their budget while maximising your average order value.
Price with confidence. A well-made, beautifully presented gift box commands a premium. Trust the quality of your work and price it accordingly.
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