Corporate gifting is full of unspoken rules. Get them right and you build relationships. Get them wrong and you create discomfort.
The first rule: check the recipient's policy
Many companies have gifts policies limiting the value of gifts employees can accept. Check before you send. A gift that has to be declined is worse than no gift.
How much to spend on corporate gifts
For clients: moderate budget depending on relationship tier. For employees: modest budget for general occasions. Never spend more than feels proportionate to the relationship.
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What to avoid in corporate gifting
Cash and cash equivalents. Alcohol for recipients whose religion prohibits it. Anything too personal: perfume, clothing. High-value luxury items that could be seen as attempted bribery.
The safest corporate gift categories
Premium food and drink hampers: universally appropriate. Quality stationery or office accessories. Experience vouchers. Choice gift cards in a professional or lifestyle category.
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Corporate gifting, done right, is a relationship investment that compounds.
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